Four decades of campaigns that sparked emotion, shifted culture and made brands unforgettable, from Kerala’s first radio jingles to today’s AI films.
Now showing · SRAVIA Showreel 2025
In 1980, advertising in Kerala was still in its infancy: simplistic, predictable, often uninspired. A young researcher who wrote radio dramas for All India Radio believed it could do better. That conviction became SRAVIA.
Four decades, 4,000+ campaigns and 20+ national awards later, SRAVIA is one of Kerala’s most respected and enduring agencies. From homegrown names to global players, we make work that doesn’t just sell. It stays.
Our storyRadio in 1980, television in 1987, print in 1992, outdoor by 1999 and digital in 2014. At every change of medium, SRAVIA was early, adapting, innovating and setting new standards.
It started on air.
J.B. Mohan was a radio drama scriptwriter at All India Radio, tired of how flat radio ads sounded. SRAVIA began as a radio-first agency, and its early jingles for Malayala Manorama and the Kerala State Electricity Board were hummed in homes across the state.
On air · Malayala Manorama · KSEB
Then the picture arrived.
Television came in 1987. Veteran actor Thilakan became a face of SRAVIA films, from the grandfather charmed by a Mr. Butler soda to the family elder who swore by one calendar.
“Let me take this one. Tell your father to buy a new one.”
A calendar became family.
The Manorama Calendar launched in 1992 and was relaunched in 1993 as a companion for daily life, with Panchangam, Muhurtham timings and even train schedules. More than three decades later it still hangs in Malayali homes.
കലണ്ടർ, മനോരമ തന്നെ.Calendar? Manorama, of course.
Out onto the street.
By 1999 the work had moved outdoors onto hoardings and highways, made to be read at speed and remembered. It still does: for Bhima’s Kattappana launch, the gold came out of the land itself.
സഹ്യന്റെ സ്വന്തമായി ഭീമBhima, now the Sahyadri’s own.
And now, every screen.
SRAVIA went digital in 2014 and now makes films for feeds, YouTube and AI pipelines. For Agappe, the AI-generated film was itself the proof of innovation and reached a six-figure audience.
Six briefs, six problems, six films that changed what people believed about a brand. Some are thirty years old and still remembered. Some sold out a store in a day.
Now projecting · Reel 01/06
From commonplace to cultural icon
Three decades on, it is one of our longest-running campaigns and a nostalgic marker for generations of Malayalis.
Read the case studyHonours for radio, television, print and digital work, from our first national award in 1986 to our latest in 2023.
From Kerala’s homegrown names to national and global brands.
Founder & Creative Visionary · Since 1980
A researcher at the University of Kerala and a radio drama scriptwriter at All India Radio, he founded SRAVIA with little more than a passion for storytelling. What began as a one-man initiative grew into one of Kerala’s most enduring creative agencies.
Chief Executive Officer · Since 2009
A trained filmmaker with more than 330 live-action commercials to his credit, he joined as Creative Director and now leads strategy and operations, bringing a cinematic sensibility to brand storytelling and guiding SRAVIA into its next chapter.
