Srikara Gold
Trust, in the mother tongue
Client · Srikara GoldTelugu TVC seriesFeature 6 of 6All case studies
The brief
Srikara Gold is a trusted gold buyer with around 30 branches across Andhra Pradesh, Telangana, and Tamil Nadu, built on a simple offer: 100% market rate, instant payment, transparent service. But every buyer says the same three things, so the words stop meaning anything. And selling gold is a vulnerable moment, where the real fear is being short-changed with no way to check.
The idea
Trust like that is built in the mother tongue. So we made a multi-film TVC series exclusively for the Telugu market, working both registers of the decision. The emotional films show gold sold as love in action: a daughter buying her father a scooter, a husband settling hospital bills after his wife gives birth. The practical films answer the head: 100% market rate, instant payment, no surprises.
We ran the whole process virtually and shot in Trivandrum, producing region-true Telugu creative efficiently from a single base.
The result
A Telugu-native voice in a category where everyone else sounds interchangeable.
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